LGBTQ + European Traveler Profile
To understand the importance of LGBTQ+ Tourism in Europe, we can just take a look at some of its numbers.
LGBTQ+ Travelers in Europe
LGBTQ + Travelers are 12% of the European adult population with a high concentration in the 25 – 44 age group even if the 18 – 24 age group is increasing year after year.
With respect to the income factor we can see how 18.9% have an annual income below 18k euros, while 32% have an annual income between 18k and 35k euros, 20.6% between 36k and 58k euros, 10 , 5% between 59k and 85k euros.
Solo Traveler or Couples?
More than 50% of these live with their partner or are married, while 21% declare themselves single.
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LGBTQ+ Tourism Insights
Arrivals and Economic Impact of LGBTQ + Tourism in Europe
Among the 279 million of international tourists and 682 million of domestic tourists in Europe in 2021 (Statista.com) there were 13 million international and 34 million domestic LGBTQ + travelers (AITGL).
Compared to spending of $ 231 Billion by international tourists and $ 630 Billion by domestic tourists in Europe (Statista.com), the turnover of LGBTQ+ Tourism in Europe was $ 43 Billion in 2021 ( AITGL).
How they choose a vacation?
The main sources influencing the European LGBTQ + traveler are the advice and experiences of friends and family along with search engine searches and Instagram. If we look at the main off-line sources we find instead TV programs dedicated to travel, suggestions from travel agencies and travel or LGBTQ + magazines. The choice of destination then falls on three aspects considered fundamental: if a destination is open to the issues of Diversity & Inclusion or how much LGBTQ + Friendly is, followed by the level of care and cleanliness and ease of access to medical and health services.