Promoting Diversity, Equity and Inclusion in the European Travel Industry
What is ELTA
ELTA is the umbrella organization of LGBTQ+ tourism industry across Europe.
ELTA – European LGBTQ+ Travel Alliance AISBL is an association based in Brussels which aims to attract LGBTQ+ Tourism to Europe.
The financing model of our association is not based on a membership business model, but we are funded by our Supporter Members and by Sponsorship of our annually event, the Estates General of European LGBTQ Tourism. Every CVB member of ELTA can bid to host this event who attracts specialized influencers and speakers, tour operators and media from all around the world for a full day conference about new highlights and datas of the European LGBTQ tourism. Complete the event a B2B marketplace with pre-schedule meetings and a Fam/Press Trip.
Our approach
Our Mission
ELTA’s mission is to drive the growth and the competitiveness of LGBTQ+ tourism in the European travel industry, by working with its members, to inform and shape the debate in the European institutions and industry bodies.
It addresses the main players in the sector, whose goal is demonstrating the social and economic impact that this tourism can generate, in order to attract flows of travelers to EU member countries.
Our Vision
ELTA promotes LGBTQ+ tourism and inclusive hospitality in Europe, providing information to LGBTQ+ travelers and activating networking, information, training and awareness actions.
Vision
ELTA promotes LGBTQ+ tourism and inclusive hospitality in Europe, providing information to Lgbtq+ travelers and activating networking, information, training and awareness actions.
It addresses the main players in the sector, whose goal is demonstrating the social and economic impact that this tourism can generate, in order to attract flows of travelers to EU member countries.
Mission
ELTA’s mission is to drive the growth and the competitiveness in the European travel industry, by working with its members, to inform and shape the debate in the European institutions and industry bodies.
THEY HAVE ALREADY JOINED US
ELTA's main goals
ELTA supports the European Tourism Manifesto and has joined the UN Free & Equal standards of conduct.
Advocacy
Advocate with EU institutions, in order to include an action plan, in their agenda, which supports and awards (with laws and funds) those companies operating with respect to social sustainability, DE&I in the travel industry.
Develope
Support the growth of LGBTQ+ travel markets in Europe, by sharing ideas/case histories and helping CVB’s, Associations and Companies to strategically manage them.
Market Research
Do marketing research, to inform about travel behavior and ethic/economic impact of the LGBTQ+ market in Europe in collaboration with the main European universities.
Networking
Network, through the European travel industry, in order to spread an inclusive hospitality philosophy and create new synergies also through our annual event.
We support
We have endorsed the CoC on data sharing in the tourism sector
The value of LGBTQ Tourism in Europe
The LGBTQ+ Tourism value in 2019 was of € 75 billion and € 43 billion in 2021.
75% of LGBTQ travelers prefer to book a service or choice a destination who openly support their community.
